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Article Marketing Questions Answered

October 16th, 2008 • Blog Category: Article Marketing 

Article marketing is a hot topic in the web marketing and online business world these days and rightly so!  Put simply, article marketing is a great way to build traffic, convert more visitors, and improve your overall online performance.

Many debate the virtues of article marketing, so today’s blog post is an attempt to address some of the questions that often come up about article marketing as a newbie or even article marketing for veterans of web marketing.

My popular article marketing ecourse is the source for a lot of the questions I have been fielding from clients lately.  If you have not had a chance to sign-up yet, you should do so now.  The article marketing course is totally free - no strings, I promise.  I am a big believer in education, and I am happy to provide great tips to help anyone - even if you are new to this website and our article writing service.

Here are the top five article marketing questions I have encountered lately:

  • How does article marketing help with SEO?
  • Do article directory links really work?
  • Which article directory is best?
  • How often should I use article marketing?
  • Is it acceptable to hire a ghost writer for article marketing?

My responses to each question appear below…

How Does Article Marketing Help with SEO?

This is perhaps the most common question I field these days.  It’s a great question, too.  Naturally, anyone working on their Search Engine Optimization program is going to look for an effective and efficient means for pulling higher rank and getting more results.

The answer is a resounding YES.  Still, like any SEO strategy, article marketing is no quick fix.  It still requires consistent effort and regular work.  If you are constantly adding new articles to directories, you are sure to see better results than if you were not.  The question of which articles will yield the most results is not always clear, but with the right keyword research and high quality content you should see generally very positive results.

Do Article Directory Backlinks Really Work?

An extension of the question above, this particular question is also somewhat difficult to answer but still VERY important.  One of the major benefits of those articles you post in article directories is the backlink where you can choose your anchor text (for example, a link with the words “cheap hotel rates”).

Anchor text is great for boosting your search engine rankings according to most SEO experts.  The search engines themselves, however, do not all agree on this point.  While Yahoo and MSN tend to count virtually all and any backlinks from article directories, Google may or may not.  It is not entirely clear which articles Google prefers for linking, but it is clear which directory Google prefers.  That point will be addressed in the answer to the next question…

What is the Best Article Directory?

The answer here is VERY clear and is really a “no contest.”  EzineArticles.com continues to hold one of the highest main page PageRank ratings in the article directory niche.  With a long-standing reputation and lots of great content, Google has made it very clear in its search engine results pages that EzineArticles.com is the clear winner.

Now, this is certainly NOT to say that other directories should be ignored.  I am simply a big believer in the 80/20 rule and focusing my efforts in high results areas.  EZA has proven itself for me and our team many times over!

How Much Article Marketing Should I Do?

I’m glad you asked.  The answer to this question is really “as much as you can afford to do and then some.”  But, realistically, this may not apply to everyone.  Perhaps the best answer is that you should do as much article marketing as you can to dominate your niche.

While you might see yourself as competing for a basic list of keywords, you’ll have to accept that the SEO and Internet marketing world is really not that simple. Article marketing keywords are available to everyone all of the time, and most of your competitors have already started (or will soon) start competing for the exact same list.

If you think you are working hard, your competitor is probably working twice as hard.  Even if that’s NOT the case, you should pretend like it is.  You never know when sleeping giants will wake!

Is it OK to Hire a Ghost Writer for Article Marketing?

This, of course, is my favorite question.  And the answer is an unequivocal YES!  Article ghost writing is very common these days as more companies try to pool their resources to compete online.

If you don’t already have a ghost writing service on your team, you should really work to find one today.  Perhaps I am biased, but I am confident that you will not find a more responsive, more qualified, or more committed team of article writers anywhere else but www.SeoArticleWritingPros.com

We put great pride in every single article we write, and we look forward to building a long-term relationship with you and your team!  Your success is our success indeed!

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Comments

2 Responses to “Article Marketing Questions Answered”

  1. Article Marketing on October 16th, 2008 8:49 am

    Clearly article marketing is the best way to gain relevant back links. Additionally these back links are gained slowly, not explosively; a characteristic search engines look for. In a very short period of time, your site becomes an authority site, and organic listings develop. It is vital to include appropriate anchor text, and links in the author resource box.

  2. Palapple on October 16th, 2008 8:51 am

    Thanks for sharing. Search engine optimization is indeed one of the most crucial areas in Internet marketing, it is a perfect bridge between technology and business.

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